The NewPark Specific Plan, developed in collaboration with EMC Planning Group, charts a course for a new mixed-use urban center around a revitalized regional mall. ELS’ strategy transforms vast parking lots into mixed-use parcels, streets, and plazas that support and enhance the core retail asset and deliver public amenities and activities currently not available in Newark. Key to the plan is re-imagining the mall anchors into retail and entertainment destinations that drive circulation inside and outside the mall. Each mixed-use parcel has been designed with flexibility to respond to changing market forces, supporting a variety of office and housing configurations. The plan strategically focuses development opportunity to create a critical mass that can catalyze the larger commercial district.