Bay Area Retail Asks: Are You Experiential?
The Registry‘s 2013 Trends and Outlook issue features a Q&A with Sean Slater, Director of Retail and Mixed Use at ELS, on retail trends. From bustling downtowns to suburban malls, the bricks-and-mortar store is poised for reinvention. Faced with increased competition from web retailing, merchants are creatively elevating the in-store experience into something more exciting and entertaining to engage shoppers who want authentic experiences, not just goods.
(Photo by Chad Ziemendorf for The Registry)